Total Quality Management is the dedicated effort to providing a continuously-increasing level of quality in an effort to retain the attention (and repeat business) of your customers. Widely practiced throughout the world, large corporations are continuously examining their products and services through the practice of TQM to optimize their competitiveness, paying particular attention to their core customer base. Can small businesses do the same? The short answer is: yes, they can.
But if you’re a small business owner and you want to apply the analytic practice of TQM to your company, there are a few pitfalls to be aware of, each of which could lead to excessive costs to your bottom line. Read here: Should a Small Business Practice Total Quality Management?.